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Is the atmosphere photo as important as the product photo?

Yes, when the listing or the site has to show where people eat, not only the plate on its own. It is not, if you already have the room well photographed and the gap is a new menu dish.

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Look at the listing: if the first photo is not your room as it is now, atmosphere is in; if it is, the plate is in. The miss in Madrid is a perfect plate and a room from three refits ago. At Volver the restaurant’s communication put plate and room together; the folder can bring both, each for its use.