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How do I use photos in Meta ads without looking generic?

The ad shows your crockery, your table or your front, not a plate on marble that could be anywhere. It stops working when the crop is so tight nobody can tell where to order.

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Botequim

Pick the frame where a detail of the venue shows, the tile or the menu behind. In Madrid a plate with no context is promoted and the ad competes with a stock one. The ad file is the one that includes that venue detail, already cropped for the phone, with campaign rights.