How do I prioritise hero shots for ads?

The ad hero is the dish you want ordered this week, cropped so it reads on a phone with no type sitting on the product. The prettiest one is not advertised if it is not on the menu those days.

Write to us. A quote with no commitment.

Name the dish, the neighbourhood the ad will reach, and the day it comes off. The miss in Madrid is running a shoot dessert that is gone by Thursday, and the click lands on a different menu. The ad file is named with the dates it is valid, separate from the menu photo.

Join our photography community

Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.