How do I measure the return on a photo shoot?

You look at whether the photographed dish is ordered more from the menu, the listing or the ad, against the weeks before. You do not measure it in likes: if the file is not where people order, the shoot has no figure.

Write to us. A quote with no commitment.

Note, the week before, how often that dish is ordered or how many clicks the listing gets. In Madrid the shoot is called a success because the feed went up, and the hero dish is still missing from the menu. With the folder comes a line on where each file has to sit so that four weeks later you can compare orders.

Join our photography community

Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.