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How do I choose a food photographer or a product photographer?

You choose someone who shows you a photo of the same kind of piece you sell, a plate on a table, a pack or a counter, made in a venue and not on a moodboard. A wedding book does not work if the job is the menu or the catalogue.

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Botequim

Bring your hardest piece, the one that shines or the one that is dark, and ask to see something like it. In Madrid people hire on the look of a feed and the file does not fit the printed menu. At Botequim the shoot was the plate and the room of that venue; ask for that kind of proof, not someone else’s studio plate.