How do I brief print, ads and delivery uses?
Each use is written on its own: the printed menu wants the whole plate, the ad a crop that reads on a phone, and delivery the product in the pack it leaves in. If you only say it is for everything, the menu photo fits neither the app nor the banner.
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Bring the paper menu, a screenshot of the ad, and the real takeaway pack. In the sierra an Instagram vertical is sent to print and the plate is cut off at the edge. The folder arrives in three: print, ad and app, with the licence naming those three uses.