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Can I use the same photos on the menu, the website and social?

Yes, if the rights name those three uses and the crop respects each one: the site can take the wide photo and social the vertical of the same plate. No, if the site publishes a story crop that does not show the portion.

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Check that the use line says menu, site and social, not only one of the three. In the sierra the site uses a screenshot of the story and you see the frame and the thumb. We deliver the wide file for the site and the menu, and the vertical for social, of the same plate, in the same folder.