When is it worth adding 4K video on top of the photos?

When the facade and the dining room already exist as stills and the ad needs the door moving, not before. If the room series does not exist yet, a clip of the street does not fill that gap.

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Check that the site already shows bar, dining room and glass before you ask for a clip of the entrance. In Madrid the street is filmed in 4K and the listing still has no photo of the room where people sit. If the clip is in, it sits apart from the room series, named as the door, not mixed into the dining room.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.