Should vertical photos come first because of Instagram?

No, first the horizontal of the facade and the dining room, which is the one for the site and the door. The vertical is taken from that same room if the listing asks for it, not the other way round.

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Frame the door in horizontal and crop the vertical afterwards, without losing the sign. In Madrid only vertical is shot and on the site the facade comes out cut off. Each room comes out horizontal, and the vertical is a crop of that frame.

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