How do you use photos in Meta ads without looking generic?

The ad uses the facade or the dining room of this venue, with something that exists only on this street. A room with no sign could be anywhere, and then it does not go in.

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The ad uses the facade or the dining room of this venue, with something that exists only on this street. Crop the ad so the sign or the glass shows. In Madrid the ad looks like a stock photo and nobody calls this door. The ad carries this venue's door, sign included.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.