How do you stop the photos lying about what you sell?

The room photo has to be the dining room you walk into, not a corner dressed for the camera. If the facade on the listing is not the street door, that frame lies.

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Sit where the guest sits and compare that view with the photo you are about to publish. In Madrid the listing shows a wide dining room and the door opens onto a six-stool bar. The series that gets published is the real door and the dining room with the tables as they stand.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.