How do you prioritise hero images for ads?

The ad's hero is the facade or the dining room, whichever makes someone recognise the place. A pretty corner does not open the ad if nobody knows which venue it is.

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Pick one door frame and one room frame, and leave the rest out of the ad. In Madrid the ad opens on a lamp detail and nobody knows which door to go to. The ad carries the facade or the dining room as the first image, not a detail.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.

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