How do you prepare a lookbook for the local press?

The local press needs a recognisable door and room, with the name of the place, not an art detail. If the facade does not fit, the dossier will not help anyone come.

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Pick three frames: door, dining room and bar, and put the venue's name on the folder. In the sierra a dossier of corners is sent and the outlet does not know which venue it is. The dossier carries door, dining room and bar, with the name of the place written on it.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.