How do you line the shoot up with an opening campaign?

The facade and the dining room are photographed when people can already come in, before the ad. If the campaign runs while the door is still a building site, the listing shows a venue that does not exist.

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Fix the day the door is already uncovered and the room is set. In Madrid the opening is announced with a render and the street is still scaffolding. The opening series is the real door and the dining room already usable, before the ad.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.