How do you line the shoot up with a rebrand?

You photograph the room once the new facade, the sign and the dining room are actually in place. If the change is type only and the door stays the same, the room series is not emptied.

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Have the sign hung and one table dressed as the brand will look, not the drawing. In Madrid the new brand is announced with the old glass, and the venue looks like another place. You get a series of the door and the dining room already wearing the new sign, for the site and the street.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.