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Can I reuse old photos in ads?

Yes, if the facade and the dining room in that photo are still the ones on the street. Do not reuse the door if there is already building work, a new awning or different glass.

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Botequim

Yes, if the facade and the dining room in that photo are still the ones on the street. Put the ad photo next to today's door. In Madrid the ad shows last year's terrace and it is no longer there. The ad uses only the room that can still be recognised on arrival.