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Why do I have reach and still not fill the venue?
Because the reach comes from outside the radius or from people who look and do not book. Filling the table takes the offer on Google, where people already search, and on social a destination, not a view count. See which area the reach comes from and how many messages actually came in. In the sierra the video travels and Friday's dining room stays empty. The plan is cut back to the radius, and you watch messages and tables, not the reach.
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