Advertising

Which objective should you pick: traffic, messages or conversions?

Messages or calls, if the table comes in through WhatsApp or the phone, and traffic only if the page actually books. Shop conversions do not apply to a dining room: on Google and on social the aim is that someone asks for a table.

Say how the booking comes in today and pick that objective, not the one the manager recommends.

In Madrid traffic is chosen, the site does not take bookings and the click is paid anyway.

The objective is left as the gesture the floor attends, in both channels.

Write to us. A quote with no commitment.

Join our ads community

Join a community of local ads focused on radius, creatives and real conversion to WhatsApp or the door. We share judgement so you don’t burn budget: what to test, what to cut and how to read results without theatre. No vanity metrics, no endless campaigns without review and no creatives that never push contact. Actionable ideas for businesses that need nearby customers—not pretty impressions.