Advertising

Which figures matter more than click-through rate?

Bookings noted, messages answered and spend by channel. The click percentage does not fill the table if the person who taps does not book or is outside the radius. Leave the notebook next to the report: tables from Google and tables from social. In Madrid the click gets celebrated and on Friday the room still has gaps. The week's decision comes from the bookings and the spend, not from the percentage.

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