Advertising

What should you watch in the first week with a new piece?

Whether the ad is seen inside the radius, whether the destination opens and whether any booking came in, on Google and on social. The rest of the dashboard, in the first week, gets in the way. Make three checks: the map, the link and the floor's notebook. In Madrid day-one reach is watched and the piece is changed before anyone books. After seven days you know whether it was seen in the neighbourhood, whether a booking was possible and whether anyone made one.

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