Advertising

How do you avoid a high frequency that wears people out?

On social you cap how often the same person sees the dish; on Google you do not need to chase them with another ad for the same menu. It wears people out if the feed shows the dish every day and search repeats it.

Each week, see how often the piece is shown to the same people in the neighbourhood.

In Madrid the same video shows ten times and the neighbourhood skips it.

The piece is pulled or changed when the same people have seen it too often, and Google does not duplicate it.

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