Advertising

What maximum frequency should you tolerate?

The frequency that does not make the neighbourhood see the same dish every day on social while Google repeats it too, and if people already skip you it is high. There is no magic number: bookings decide, not the figure in the manager.

Ask two regular tables whether they have already seen the ad too often.

In Madrid the frequency rises and the messages fall, and the spend is raised anyway.

When the neighbourhood has already seen it too often, the piece changes in both channels.

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