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What role does reply speed play in direct messages?

The social ad and the Google call die if nobody answers during service. Speed is part of the plan: without a reply there is no table, even if the click was paid. Agree who watches the phone on each shift, before you switch on. In the sierra the lunchtime message is answered at night. It is stated who answers and how quickly, and the ad is paused if that gap is not covered.

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