Advertising

What should you do if the CPM spikes?

You check you are still inside the radius and whether bookings are coming in; if the cost rises and there are no tables, that channel is paused and the other one in the plan stays. The cap is not raised to win the bid without a booking.

Compare these three days' spend with the bookings noted, not with last week in the manager.

In the sierra the spike is paid and a week later the room is the same.

The channel that spiked with no tables is left paused, and the other continues with the same offer.

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