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Which pieces should a restaurant test first?

The dish you want to sell and the door, in that order, the same test on Google and on social. Do not start with an atmosphere video if the table has not yet seen what is eaten. Keep two pieces only: dish and door, for one week. In Madrid a team reel is tested and the search ad does not state the menu. After a week you know whether they book for the dish or because they recognise the door.

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