Advertising

What call to action should you put on the Google listing?

Call or directions, if that is how the table comes in, and it should match the destination of the social ad. Do not put a website button if the site does not take bookings and the feed asks for WhatsApp.

Open the listing signed out and tap the button the way a searcher would.

In Madrid the listing sends people to the site and the social ad sends them somewhere else.

The listing and the social ad are left with the same gesture: call, route or WhatsApp.

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