Advertising
What creative works in the rain or when the terrace is open?
The one for that day: if it rains, the room and the dish; if the terrace is open, the real terrace, and the same message on Google and on social. Do not leave the sunny ad up on a wet Tuesday.
In the morning, one look at the street and you choose which of the two pieces runs.
In the sierra the ad invites people onto the terrace under a closed sky and the table calls to complain.
The plan holds both pieces and the one that matches the day is switched on.
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