Advertising
What creative mistakes make people ignore the ad?
A dark photo, a line that does not name the dish and a design that could be another venue, repeated on Google and on social. The ad that does not say how to book is ignored as well. Look at the piece on the phone, at real size, and cover the logo: can you tell what it is? In the sierra a night frame with no light is uploaded and the ad is passed over. The piece is left with the dish recognisable and the booking in view, in both channels.
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