Advertising

What budget fits a one-month test?

A cap you can switch off after fifteen days if there are no bookings, concentrated on one channel and with the same offer on the other only if there is money left. It is not a test if the money forces you to last the whole month.

Mark day fifteen as the decision: continue or pause.

In the sierra a closed month is signed and after a week it is already clear the destination does not answer.

The test is left with a cut-off date and with the spend on the channel that can bring the table.

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