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Video or photo in Instagram ads, inside the online plan?

A clear photo of the dish is enough to start, and the same image can go to search. Video comes in once people already book from the photo and you want to show the pass, and it is not required if there is not yet a photo that reads.

Test the photo first on social and on Google, for one week.

In the sierra a shaky video is shot and the photo that really was the dish is left unused.

The photo goes out in both channels, and the video is added only if the photo already brought bookings.

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