Advertising

Does retargeting perform better than cold traffic?

Not as a rule: only if that person already saw the dish and is inside the radius. It does not perform better if almost nobody has come in yet, because first you need Google search, which is whoever already wants to find you.

Count how many people have seen the listing or the video this week before you build the second ad.

In Madrid all the money goes into hitting people again and search is left at zero.

The cap stays on whoever searches, and the second ad only takes a remainder to whoever already saw the dish.

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