Advertising

Should you use the venue's location as the centre?

Yes: the centre is the door, and the radius is as far as a booking is worth it, the same on Google and on social. Do not centre on a point in the city because more people are there. Put the pin on the door and cut what sits at a journey you are not going to fill. In Madrid the pin is placed in a passing neighbourhood and the real door sits on the edge. Both channels start from the door, with the same cut.

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