Advertising

Should you use coupons in the ad?

No, if the coupon eats the margin and has to be explained at the door. Yes to a short code only when the floor can apply it and the same code is on Google and on social. Work out whether the discounted table still leaves what you need, without publishing a rate. In Madrid the ad carries a two-for-one the kitchen cannot serve on Saturday. Either there is no coupon, or there is one the floor recognises and both channels state the same way.

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