Advertising

Should you split delivery and dining-room campaigns?

Yes, if delivery and the dining room are not the same offer: each with its own ad on Google and on social. Do not join them if someone who wants to sit down ends up in a delivery app. Say which dishes travel and which are only eaten in the room. In the sierra the terrace ad sends people to delivery and the dining room does not fill. The room and delivery are left in different campaigns, with the same rule in both channels.

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