Advertising

Should you retarget website visitors or Instagram viewers?

Whoever can book, and if the site does not take bookings do not chase someone who passed through it: better the person who saw the dish on social and is inside the radius, while Google keeps taking whoever searches. Do not prioritise an empty list.

See which of the two lists has people from this week inside the map.

In Madrid the site, which almost nobody uses, gets hit again and the person who already saw the dish is ignored.

The second ad goes to whoever saw the dish and can arrive, not to an empty visit.

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