Advertising

Should you build campaigns by time of day?

Yes, if lunch and evening are different offers: each one on Google and on social, in its hour. Do not split the day into eight campaigns if the cap is not enough for even one. Two windows at most to start, with their dish and their off time. In the sierra there is a campaign per hour and none of them has enough to show. Each window that really exists is left with its ad in both channels, and the rest of the day is not.

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