Advertising

Should you translate ads for tourists?

Yes, if in that area people search the venue in another language and you can answer in that language, on Google and on social. Do not double the cap in order to translate: the same money is split. Signed out, see whether there are searches in that language with your neighbourhood. In the sierra everything is translated into English and you pay for searches nobody makes. The language people do search in goes into both channels, with the same cap split.

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