Advertising

Should you outsource the pieces and the media together?

Yes, if the person who makes the photo and the person who switches on Google and social work from the same dish and the same cap. No if the piece arrives from one side and the ad changes it on the way up.

One dish, one radius and one destination, told to both sides the same day.

In Madrid the photo is of one dish and the ad ends up with another line.

Piece and media are left with the same offer in both channels, and Carlota Fermín sends on WhatsApp what is paused if there are no bookings.

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