Advertising

Should you spend more on cold audiences or warm ones?

Yes, more on people already searching you on Google, which is warm demand, and a remainder on social for people who have not booked yet. Do not put everything into cold if the listing already gets searches and nobody is paying for them.

See whether the listing has searches this week before you split the cap.

In the sierra the spend goes to new people and whoever already typed the venue's name is left with no ad.

The cap lands first on search, and social takes what is left for the dish.

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