Advertising

Should you exclude people who are already customers?

Yes on the campaign that looks for a new table: do not pay to show the menu to someone who already books every week. Do not exclude them if the ad is a different dinner you do want them to see.

Split the list of regulars from this week's offer.

In the sierra the prospecting ad chases the usual table.

Whoever already comes stays out of the new-table ad, on Google and on social.

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