Advertising

How often should you rotate the creative?

When the dish changes or when two weeks pass with no bookings, on Google and on social at the same time. Not every day: if you rotate constantly, you do not know which piece brought the table. Note the date the piece went in and the bookings after it. In Madrid the photo is changed on Monday out of boredom and the one people wrote about is wiped. The piece stays until the menu changes or until a fortnight with no bookings, and then it is replaced in both places.

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