Advertising

How far should you geo-target online ads for a restaurant?

The radius is whoever can sit down: the same one on Google search and on the social ad. Do not open it to the whole province because the plan joins both places and a far click is paid the same.

On the map, time how long it takes someone from the neighbourhoods that already book you.

In Madrid it gets set to a wide ring so the system can learn, and the spend goes to people who will not cross town.

Google and social are left with the same radius, the one of a real booking, written into the plan.

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