Advertising

How do you use local lookalikes?

A local lookalike only makes sense if it starts from people who already booked inside your radius, not from a generic interest across Spain. In the plan, Google stays whoever searches for you and social is the lookalike, with the same offer.

The list of bookings from the neighbourhood, not bought followers.

In Madrid the lookalike opens onto another province and the dish is advertised far away.

The lookalike stays inside the radius, with the same offer as search.

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