Advertising
How do you use customer lists?
The list is for not paying again for someone who already books every week, or for telling them about a dinner, and you use it the same way whether you look at Google or social. Do not upload a list if they did not allow you to write to them.
Only names that said yes to news from the venue, and the date of that yes.
In the sierra the whole book is uploaded and the ad chases people who already come.
Whoever already books stays out of the prospecting ad, or receives only the dinner you asked to announce.
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