Advertising

How do you spot creative fatigue?

Fatigue is the same photo running for two weeks on social and in search with no new bookings. A quiet day is not fatigue if the ad has just changed dish. Note the day the piece went into each place and how many bookings came after. In the sierra the photo changes every day and you never learn whether any of them worked. After two weeks, if the piece brought no bookings in either place, it is replaced.

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