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How do you line up a poster design and the digital ad in one online plan?

If there is a poster, the Google ad and the social ad repeat the same offer, not a different design per place. They do not line up if the poster says the lunch menu and search says dinner. Put the door poster next to the line that will run in both channels. In Madrid the poster is lunch and the social ad pushes the evening. Poster, search and social are left with the same offer and the same cut-off date.

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