Advertising

How do you write short copy that sells?

The line states the dish, the neighbourhood and how to book, and that same line works for search and for the feed. A slogan that would not fit on the door does not sell. Read it aloud the way the floor would say it when they pick up. In Madrid the ad talks about an experience and does not say there is a menu until four. The line is left with dish, area and booking, the same in both places.

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