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How do you test pieces without burning the budget?

Two pieces are tested with the same radius and the same destination, for a short stretch, and you keep the one that brings bookings on Google or on social. It burns if five go out at once and the cap is not enough to learn.

Two photos of the same dish, not two different offers, for one week.

In Madrid the pieces change every day and the spend never settles on any of them.

After a week the piece that brought no booking is paused and the other stays.

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