Advertising

How do you measure a realistic local return?

You compare the plan's spend with the tables the floor noted as coming from Google or from social, not with an online-shop return. A figure that ignores the person who walked in without clicking is not realistic. Your own average table, times the bookings noted, against the fortnight's spend. In Madrid a catalogue return is demanded and the venue sells tables, not parcels. After fifteen days you know whether the tables noted cover the spend, without an invented return.

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