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How do you measure ads when people walk in without clicking?

The floor asks where people came from and writes it down, because many see the ad and walk in without tapping. The click is not the table if the door fills and the report shows zero. Ask one question at the welcome, two answers: Google or the social ad. In Madrid the campaign is switched off because there are no clicks and the room was full of people who saw it. The week's notebook separates who came from search and who came from the feed.

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